According to a report from Bloomberg, an Apple executive has announced a new feature in iOS 17 that allows users to change the default search engine on their iPhones when using Safari in private browsing mode. This revelation comes during the ongoing Google antitrust lawsuit, in which Apple is a witness, concerning the multibillion-dollar deal that makes Google the default search engine on iPhones.
John Giannandrea, Apple’s senior vice president of machine learning and AI, disclosed that with iOS 17, which accompanies the new iPhone 15 and iPhone 15 Pro, users will have the option to set two default search engines: one for regular browsing and another for private browsing. This feature allows users who don’t want Google to collect their data in private browsing mode to choose an alternative search engine. It also enables users who prefer Google as their default search engine but would like DuckDuckGo for private browsing to make that selection. To enhance privacy protection, it is advisable to use an iPhone VPN as well.
The ability to change the default search engine in iOS 17 is significant in light of the US Department of Justice’s increased scrutiny of Big Tech and its influence over online markets. The US government accuses Google of maintaining a monopoly in online search and ad sales. The deals Google has made with Apple, Samsung, and Mozilla to set its search engine as the default on their browsers have been a central issue in the ongoing trial.
Although it is possible to change the default search engine in settings, it is rarely done. A report indicates that 99% of phone users in the UK have Google set as their default search engine. With nearly 92% control of the online search market, Google has extensive access to user data, which it can use to improve its search capabilities and impede competitors from gaining traction.
For those interested in changing their default search engine in iOS 17, the process is as follows:
1. Go to Settings.
2. Tap on Safari.
3. Find Search.
4. Choose either Search Engine or Private Search Engine.
5. Select Google, Yahoo, Bing, DuckDuckGo, or Ecosia.
In conclusion, the introduction of the ability to change the default search engine in iOS 17 provides users with more control over their browsing experience and privacy. It also reflects the ongoing antitrust scrutiny faced by Google and its deals with major tech companies.
