“Cuteness Transforms into a Billion-Dollar Business, Despite Selling Questionable Ideas” – HS Vision

London

In today’s society, cuteness is no longer reserved for traditional symbols of childhood innocence such as cute fairy tale characters, puppies, and soft toys. It has evolved and expanded into a broader realm, becoming an adult playground.

Cuteness is now a selling point for goods and services, a marketing strategy known as Sötöy. Beyond its commercial use, cuteness is also subtly used as a vehicle for promoting political ideas and influencing public opinion.

In the field of culture, cuteness has emerged as one of the most powerful trends of the 21st century, influencing various aspects of our lives and society.