In a surprising move, Apple has announced that it will adopt the RCS (Rich Communication Services) messaging standard, bringing iMessage-style features to messaging between iPhone and Android users. This news, reported by 9to5Mac, comes after years of Apple keeping iMessage exclusive to iPhone users and ignoring RCS, a standard that Android has been advocating for as a replacement for the outdated SMS protocol.
RCS incorporates many of the same features as iMessage, such as data usage instead of older cellular network infrastructure, read receipts, reactions, and seamless group chats. One of the most practical benefits of RCS is the ability to send messages and media over Wi-Fi, making communication easier between different types of devices without requiring a dedicated app. This development could potentially render startups like Beeper and Sunbird, which aimed to bridge the gap between iMessage and Android devices, obsolete.
The change in Apple’s stance is not likely due to pressure from Google and Samsung, as they have been advocating for RCS for years. The “green bubble” stigma associated with Android users in iMessage group chats has been a long-standing barrier for those considering switching from iPhone to Android. However, it seems that Apple may have recognized the direction in which regulatory trends were moving and decided to take action preemptively, similar to its adoption of the USB-C port on this year’s iPhone.
The European Union’s ruling that all phones should transition to a universal charging port by 2024 raised the possibility of Apple being compelled to adopt RCS next year. Apple’s official statement to 9to5Mac confirms their intention to support the RCS Universal Profile, emphasizing that iMessage will continue to provide the best and most secure messaging experience for Apple users.
While RCS chats may still retain the green bubble mark of shame associated with SMS, this development is excellent news for iPhone users and individuals who prefer using chat programs on their PCs. It also benefits Android users within iPhone-dominant families, as they will no longer be excluded from group chats or face criticism for “ruining” the experience.
This unexpected announcement from Apple signifies a significant shift in the messaging landscape, bridging the gap between iPhone and Android users and potentially reshaping the dynamics of group chats and communication between different platforms. The implementation of RCS by Apple is set to launch via a software update next year, promising a more inclusive and feature-rich messaging experience for all.
