Popular Indian actor Amitabh Bachchan has called for legal action after a deepfake video of actress Rashmika Mandanna went viral on social media. The video features a woman wearing a black outfit entering a lift, but her face has been digitally altered to resemble Mandanna. Many internet users have expressed concern about the spread of “unreliable” information online.
Bachchan reposted the video and stated, “yes this is a strong case for legal action.” The original video actually features British-Indian woman Zara Patel, a social media influencer with a significant following. Patel had uploaded the video on October 9. The deepfake version of Mandanna’s face is so well done that it is difficult to differentiate from the original.
As of now, Rashmika Mandanna has not responded to the deepfake video. However, the incident has prompted shock and calls for action from various individuals. One user described the video as “terrifying,” while another remarked on its realistic quality. Many have expressed concern about the reliability of online information and the need for regulation to address deepfake videos.
The circulation of such deepfake videos raises serious issues regarding the rights of content creators and actors. The current legal framework is seen as inadequate to effectively address these concerns. Some individuals believe that deepfake technology can be used by those in power to their advantage, potentially causing harm to ordinary individuals.
The situation calls for a response from relevant authorities to tackle the issue of deepfakes and protect the integrity of online information.
