Apple’s Black Friday promotion is set to begin on November 24, 2023, and the company has announced that it will once again be offering gift cards instead of steep discounts. While Apple’s approach may not offer significant savings compared to other retailers, it can still be beneficial for customers.
Under this promotion, when customers purchase a full-price Apple device, they will receive an Apple Gift Card that can be used towards their next purchase. This can lead to savings if customers plan to buy another item and know the value of the gift card.
However, Apple has carefully selected which items will come with a gift card, and this year there are some disappointing omissions. For example, the iPhone 15 range is not eligible for the gift card promotion. Instead, the gift card is only available for the iPhone 14, iPhone 13, or iPhone SE.
When it comes to Mac devices, the MacBook Air and Mac mini are the only eligible options, with a gift card of up to $200. It’s important to note that the gift card cannot be used towards the M2 Mac mini, which is already on sale elsewhere for $499.
Third-party dealer Adorama is offering a triple-digit discount on every new M3 MacBook Pro, which is a better deal compared to Apple’s gift card promotion. Customers can find more details about this deal in the AppleInsider guide.
The iPad range fares better in Apple’s promotion, with a gift card of up to $100 available for the iPad Pro, iPad Air, iPad mini, or 10th-generation iPad. However, there is no gift card offer for the 9th-generation iPad, which offers better value.
For Apple Watch Series 9 or Apple Watch SE purchases, customers will receive a $50 gift card. Unfortunately, there is no mention of the Apple Watch Ultra in this promotion.
Apple is also offering gift cards for accessories such as AirPods, Apple TV 4K, HomePod, selected Beats earbuds, and the second-generation Apple Pencil. The value of the gift card varies depending on the product.
It’s important to keep in mind that Apple’s Black Friday offerings are subject to change, but the company is unlikely to add or remove any devices from the current list. Customers will have to wait until November 24 to find out the exact value of the gift card that comes with their chosen device.
Other retailers will also announce their Black Friday deals, so customers should keep an eye on AppleInsider’s live Black Friday deals to stay updated on available offers.
