Cracker Barrel Old Country Store has been falsely rumored to be closing some or all of its locations, going bankrupt, or facing other business-related issues, according to an online advertisement displayed in November 2023. The ad, seen on Facebook and Instagram, showed a photo of a Cracker Barrel restaurant and had the caption, “Closing Time: All The Restaurant Chains Closing.” However, this claim has been rated as false.
Numerous similar ads were displayed during October and November 2023, leading users to believe that Cracker Barrel was planning to close its locations or face financial troubles. However, these ads were nothing more than clickbait, designed to attract users to an article on the Investing.com website. The headline of the article read, “Last Call: These Chain Stores Are Closing Locations in 2023.” The article listed 216 different businesses, including Cracker Barrel, and provided information on whether each company would be closing some or all of its locations. However, the article was lengthy and required extensive scrolling and reading to find any information about Cracker Barrel specifically.
The purpose of these clickbait ads and articles is usually advertising arbitrage. This strategy aims to generate more revenue from ads displayed within a lengthy article than the cost of the initial clickbait ad that lures users to the article. In this case, the ads misled users into thinking that Cracker Barrel was facing closure, while the reality was quite different.
To verify the claims, Snopes reached out to Cracker Barrel directly. According to a spokesperson for the company, there are no store closures planned, and they remain fully committed to serving their guests and communities in their more than 660 stores across 45 states.
In conclusion, the rumors about Cracker Barrel Old Country Store closing its locations or going bankrupt are false. The misleading ads and articles were merely clickbait tactics designed to generate advertising revenue. Cracker Barrel has confirmed that there are no store closures planned, and they continue to operate their restaurants and stores across the United States.
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