From Chicken Fingers to Billions: The Incredible Journey of Raising Cane’s Founder

From Chicken Fingers to Billions: The Incredible Journey of Raising Cane’s Founder

Raising Cane’s founder Todd Graves has become a multibillionaire, with his 90 percent stake in the fast-casual restaurant chain and dividends totaling a fortune of $7.6 billion. This makes Graves the richest person in Louisiana and the 307th wealthiest individual globally, according to Bloomberg. The first Raising Cane’s location opened in 1996 at Louisiana State University, with Graves initially contemplating the name “Sockeyes” to reflect his background as a salmon fisherman. However, he settled on the moniker “Raising Cane’s” as a tribute to his dog. The brand has since expanded to Texas, its largest market, and now boasts over 750 locations across 37 US states and four Middle Eastern countries. In the year ending June 2021, the company recorded sales of $3.3 billion and adjusted earnings of $647 million. Bloomberg reports that Raising Cane’s aims to achieve annual sales of $10 billion by the end of the decade. Co-CEO AJ Kumaran attributes their success to a singular focus on chicken finger meals, enabling them to excel in this category. Despite fierce competition in the chicken market, Raising Cane’s has managed to differentiate itself, aided by a collaboration with rapper Post Malone and Graves’s appearances on television shows such as “Restaurant Recovery,” where he aided struggling businesses during the pandemic. Raising Cane’s invested $8.8 million in producing these shows in 2020 and 2021. Graves’s personal exposure and the triumph of his chicken-finger empire have propelled him to immense wealth.