In September, Elon Odor mentioned X customers were actually creating a ton of material — producing one hundred to 200 thousand articles daily, leaving out retweets — or even reposts as they’re right now recognized on X. Yet talking at an activity today, X chief executive officer Linda Yaccarino delivered a conflicting number. She asserted X was actually observing five hundred thousand articles each day on the system.
TechCrunch affirmed she said this number along with the event’s range, Imran Khan of Proem Possession Monitoring, whose Khanference 2023 occasion combined business owners, financiers, as well as scholars in Dallas coming from Oct 3rd with fourth. Khan had actually twittered update out the number along with various other statistics Yaccarino discussed at the occasion, yet this captured our focus considering that it appears to become away from positioning along with the numbers X proprietor Odor was actually pointing out simply full weeks ago.
For circumstance, Odor had actually mentioned:
And it’s also important to bear in mind that there are 500 million, uh, 550 million monthly users — now going to maybe 600 million monthly users — And also you know any given day there’s on the order of 100 to 200 million posts to the system…This a lot of material. In amongst the 100 to 200 million — and I’m excluding retweets, or reposts…
Musk’s statement about X seeing 100 to 200 million posts per day made waves at the time as it was seemingly another example of how X usage had declined over the years. As the website Social Media Today pointed out, for example, Twitter had documented seeing an average of 500 million posts per day back in 2013. Saying the platform now saw only 100 to 200 million posts would represent a drop.
This wouldn’t immediately appear to be inaccurate, though, because The Information recently reported that X’s daily active users have dropped by 3.7% to 245 million since Musk bought the company, when compared with figures Musk had tweeted last fall.
So which numbers are correct, Musk’s or Yaccarino’s?
As it turns out, it’s the latter, the company says.
A representative for X, Joe Benarroch, told TechCrunch the “500 million posts per day is accurate,” and noted that X additionally generates 100 billion impressions per day. To explain the discrepancy between the two execs’ figures, Benarroch explained that Yaccarino was discussing all conversational post activities, including the 100 million original posts per day, 100 million replies to posts every day, and the 300 million quote posts and reposts on X every day.
“The platform has become very conversational — and a lot of posts interact with other posts,” he said.
Musk was likely only referring to original posts in his talk, we’re told.
Yaccarino shared a number of other X metrics during her chat, including the following, as cited from Khan’s tweets:
- People are actually spending 14% more time on X, with a 20% increase in consuming video
- Gen-Z is the largest and fastest-growing segment — almost 200 thousand every month
- There’s a ton of activity on X — with 100 billion impressions every day
- Every single day 1.5 thousand people sign up (that’s up 4% from last year)
- Creators are a big priority for X. They’ve seen 10x increase in creators since June. Plus X has paid almost $20 thousand dollars to creators via its ad rev program
