Microsoft is preparing to launch its new 365 Copilot AI assistance, which experts believe could be the company’s “iPhone moment.” Brent Bracelin, Piper Sandler Co-Head of Technology Research, Cloud Apps & Analytics, suggests that Microsoft has a first-mover advantage in the field of generative AI, similar to Apple’s position when they launched the iPhone. Bracelin is hopeful that this software could have a significant impact on the future of work.
The 365 Copilot is Microsoft’s latest venture into generative AI, and Bracelin believes that it could be a game-changer for the tech giant. He draws a parallel between this development and Apple’s iPhone launch, noting that it is rare for the largest companies to fully capitalize on such opportunities. With its first-mover advantage and position as one of the world’s largest software companies, Microsoft has a unique opportunity to revolutionize the future of work with the 365 Copilot.
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