The product of Samsung’s innovative exploration in the realm of Artificial Intelligence (AI) is the Galaxy AI, a groundbreaking experience that has been meticulously crafted with the explicit aim of “breaking down communication barriers”. The company has developed transformative solutions such as the Live Transcript, which, in an effort to increase accessibility, will be free of charge until 2025.
The driving force behind this endeavour is the executive vice president and Head of Language AI Team at Samsung, YJ Kim. During a recent press meeting, wherein Europa Press was present, Kim shared the diligent work his team has been performing, with a primary focus on enhancing the Galaxy S24 series.
The company’s objective, Kim explained, is to leverage AI as a tool to “innovate the user experience.” Samsung is striving to augment various facets of the user experience, including productivity, communication, entertainment, and creativity.
At the outset, Samsung endeavoured to “break the barriers of communication”, an issue that has long been one of the greatest challenges faced by humanity. To this end, the company developed the Live Translate feature, a tool that allows for real-time translation during calls. This feature, alongside Circle to Search, has proven to be one of the most popular additions to Samsung’s suite of AI innovations, both of which are praised for their intuitive technology.
In addition to these features, Kim highlighted the Generative Edit tool, a feature that has been well-received by users. This tool, which is integrated into the Camera and Gallery applications, provides users with the ability to effortlessly resize, reposition, or realign objects in photos, thereby allowing for the creation of picture-perfect images.
CREATE A NEW LANGUAGE OF YOUR OWN
To train the AI, Samsung developed a large language model (LLM) in the cloud. This model amalgamates various languages and accents, thereby offering a truly authentic and meaningful experience to users. The company went on to redesign the server language recognition model, compressing and adjusting it for optimal device compatibility.
Furthermore, Samsung created a 3-bit neural machine translation model (NMT), thereby enabling the execution of large translation models on the device itself. Concurrently, the company worked on improving the voice synthesis section to produce more natural sounding translations.
Finally, Samsung’s research center developed a native language model known as Samsung Gauss. This model consists of Samsung Gauss Language, Samsung Gauss Code, and Samsung Gauss Image, all of which facilitate real-time processing through the system-neural processing unit (NPU) format.
During this process, Samsung needed to develop new algorithms and optimizations to run the LLM model efficiently both at a large scale and on the device itself. After careful analysis of memory requirements, reaction time, latency, and the performance offered by AI, the company was able to develop an application with functionalities such as Transcript Assist and Live Translation.
Kin emphasized that throughout the development process, Samsung prioritized the privacy and security of its users. “We operate on the principles of fairness, transparency, and responsibility,” Kim added, highlighting that the AI was designed using carefully filtered data from the internet.
According to Samsung, the Galaxy AI heralds the “beginning of a new era of the smartphone” and is the driving force behind their ongoing commitment to improve hardware, from the chip to its design, as well as services. This will ensure that devices can recognize individual users, paving the way for a future of personalized technology experiences.
AI IN PREVIOUS GENERATIONS OF DEVICES
Samsung has announced that its AI technology will not be exclusive to the Galaxy S24 series, but will also be introduced to previous devices, specifically the Samsung Galaxy S23 smartphone series and the foldable Galaxy Z Fold5 and Flip5 models, from March.
This move is part of Samsung’s effort to make AI technology accessible to all users. However, this has raised some concerns among users, especially after TM Roh, president and director of Mobile eXperience Business at Samsung Electronics, mentioned that these functions will only be free until 2025, without specifying the subsequent plans.
In response to these concerns, Kim clarified that Samsung has no plans to stop offering this technology to its users as a free service. However, he did express that predicting the future in terms of charging for these features was challenging, given the dynamic nature of AI and its rapid evolution.
