After Netflix and also Disney+ presented ad-supported plannings in 2015, Amazon.com stated in an improve today that it will definitely begin revealing adds on Start Video recording early upcoming year. The business claimed it will definitely provide an ad-free rate extra $3 monthly. to Start participants.
Amazon noted that ads will be introduced in the U.S., U.K., Germany, and Canada in early 2024. Prime Video users in France, Italy, Spain, and Mexico will start seeing ads later in the year.
The company promised to show fewer ads than linear programming — the benchmark for which is four minutes per hour, according to Variety.
“To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers,” the company said in a blog post.
In May, Amazon.com launched a new free and ad-supported (FAST) video experience for Fire TV devices in the U.S. In the same month, the e-commerce giant said that it is bringing more than 100 Amazon Original series and movies to its Freevee ad-supported streaming service. In August the company launched a new Fire TV Channels app with access to over 400 FAST channels.
Earlier this month, YouTube said that the company is experimenting with longer but fewer adds on TV akin to commercial breaks on linear TV.
In the last few years, Amazon has hiked the prices of its several offerings. In February 2022, the Prime annual membership went from $119 to $139. This year, the company has raised prices for Amazon Music Unlimited plans for individuals, Prime Members, and also families as well.
Last month, the company raised the minimum amount for free shipping for non-Start participants to $35 in some locations.
