Ivana Trump’s Upper East Side townhouse, which was listed for sale by her children Ivanka, Eric, and Donald Jr., is struggling to find a buyer. Despite a $4 million price cut, the 8,800-square-foot residence remains on the market. There are several factors that may be contributing to the lack of interest in the property. One potential concern is that Ivana passed away after falling down the staircase in the home, which could deter some buyers. Additionally, the property’s connection to Donald Trump may be a deterrent for potential buyers. In the 1980s and 1990s, Donald and Ivana were a prominent couple in New York City, but their public divorce and Donald’s affair with Marla Maples changed public perception of him. Since becoming president, Donald Trump’s reputation has further declined, and this may be affecting the desirability of the property. The townhouse is filled with decor that reflects Ivana’s vision, including gold fixtures, leopard-print furniture, and photos of the Trump family. The listing agents suggest that the children should consider removing these personal touches to create a blank canvas for potential buyers. It’s possible that many people do not want a reminder of the Trump era, especially in Manhattan. To increase the chances of a sale, it may be necessary to de-content the home and appeal to a wider audience.
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