Google has announced new rules for bulk senders of emails to Gmail accounts in an effort to combat spam. These rules will come into effect in February 2024 and require bulk senders to authenticate their emails according to Google’s standards. This authentication process aims to close any loopholes that can be exploited by spammers. Additionally, Google will establish a clear “spam rate threshold” for bulk senders to reduce the number of unwanted emails. This is a significant step as it is the first time such a threshold has been implemented as a rule rather than a recommendation.
Furthermore, Google is making it easier for users to unsubscribe from commercial emails with just one click. Once unsubscribed, the sender is expected to remove the user from their mailing list within two days. These measures have been described by Neil Kumaran, the group product manager for Gmail Security and Trust, as basic email hygiene practices to protect against spam.
For more information on reducing spam and other tips for managing unwanted emails, you can refer to articles discussing hidden Apple features and strategies for getting rid of junk mail.
