Nikki Haley’s presidential campaign has announced that it is reserving $10 million for advertising efforts, aiming to attract the supporters of Senator Tim Scott, who recently dropped out of the race. The campaign plans to place ads on TV, radio, and the internet, starting in the first week of December in Iowa and New Hampshire, the first two states to select a preferred nominee to challenge President Joe Biden in the 2024 general election.
Despite being in third place behind former President Donald Trump and Florida Governor Ron DeSantis, Haley, a former U.S. ambassador to the United Nations, received a boost when Scott unexpectedly withdrew from the race. Both Haley and Scott share a home state of South Carolina and have a similar base of donors and voters. In fact, two major donors to Scott’s campaign have already pledged their support to Haley, with another likely to follow suit.
Haley’s campaign argues that she is the best candidate to challenge Trump, highlighting her significant investment of resources in Iowa, New Hampshire, and South Carolina. On the other hand, DeSantis, who is the only other Trump alternative with substantial national support, has primarily focused on Iowa, where his team believes he has the highest chances of a strong showing. State-level polls indicate that Haley typically leads DeSantis in New Hampshire and South Carolina, while DeSantis holds the advantage in Iowa.
Last week, DeSantis received an endorsement from Iowa’s popular conservative governor, Kim Reynolds, further solidifying his position in the state. As the race heats up, the candidates are strategically positioning themselves to secure the support necessary to emerge as the Republican nominee in the 2024 election.
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