Porsche has announced that it will be revamping its “Turbo” trims across its entire lineup in order to enhance consistency in aesthetics and differentiate them from non-Turbo models. The luxury car manufacturer plans to make it easier for customers to distinguish Turbo models from standard offerings of the same model, with a focus on the Porsche crest. The crest will no longer be in the traditional gold color that has been used throughout the company’s existing portfolio.
In its announcement, Porsche stated, “For almost 50 years, the Turbo models have enjoyed an exalted position at Porsche. To emphasize their unique standing, Porsche is introducing distinct design elements to sharpen their look and distinguish them from other models in the range.”
The highlight of this update is the introduction of Porsche’s new metallic grey paint code called “Turbonite.” This new color will replace the gold in the Porsche crest on Turbo models and will also be applied to other trim components both inside and outside the vehicles. While gold will still be used, it will be muted to emphasize the Turbonite finish. The Turbonite finish will be featured on all of Porsche’s Turbo models, starting with the 2024 Panamera.
Michael Mauer, the vice president of Style Porsche, stated, “From now on, the Turbo versions will exhibit a consistent appearance across all model lines – one that is elegant, high-quality, and very special.”
In the future, this design update will extend to various components of the Turbo models, such as the front fascia, wheels (including the spokes or aero inserts, depending on the model), and the steering wheel crest in each Turbo model’s interior. Other interior components that may showcase the new Turbonite finish include the switchgear, contrast stitching, door panel inserts, and floor mats.
Porsche’s decision to overhaul its Turbo trims is aimed at creating a more distinct and unified look for its Turbo models, highlighting their exclusivity and high-quality design. This update will bring a fresh and refined aesthetic to Porsche’s lineup, starting with the 2024 Panamera.