Apple has announced the release of new iMac, laptops, and the third generation of its in-house Mac processor line. The M3 chip, which boasts significant improvements in performance and graphics, is the highlight of this new chip lineup. Apple stated that the chip lineup utilizes advanced 3-nanometer manufacturing technology and handles graphics processing more efficiently. The base model of the M3 chip features eight main cores and 10 cores for graphics.
The announcement took place during a product unveiling event called “Scary Fast” at an unusual time of 5 p.m. California time. The event also introduced new MacBook Pro models that will run the new processors. These models promise increased power while maintaining a battery life of 22 hours. Additionally, Apple unveiled a version of its 24-inch iMac that runs on the M3 chip.
Apple’s in-house semiconductor business, known as Apple Silicon, has proven to be a valuable asset. Since transitioning from Intel components to its own chips in 2020, Apple has experienced significant growth in Mac computer sales, fueled by increased tech spending during the pandemic. However, the company has recently faced revenue decline and heightened competition. The launch of the M3 chip aims to restore Apple’s advantage in the industry and revive the Mac business.
According to Bloomberg data, Mac sales are projected to increase by around 5% in the holiday quarter, with revenue growth of 5.5% in the current fiscal year. Apple also introduced two other versions of the M3 chip – the Pro and Max – targeting higher-performance machines. The M3 Pro chip features 12 cores for the central processing unit and 18 cores for graphics, while the M3 Max chip boasts 16 main cores and 40 graphics cores, making it 80% faster than the previous M1 chip released in 2021.
Apple’s announcement comes amidst a competitive computer processor market. Intel, Apple’s former partner, recently provided an optimistic forecast that boosted its shares. Nvidia and Advanced Micro Devices are also working on new processors based on Arm Holdings technology. Furthermore, Qualcomm unveiled a laptop processor claimed to be faster than Apple’s M2 chip.
Please note that this article has been generated using automated technology and has not been edited by NDTV staff.
