On Sunday, February 11, IDF Galei radio correspondent Shachar Glick published a comprehensive list of organizations that have spent significant sums of money over the past quarter (three months) to advance their respective campaigns on the Israeli segment of the social networks Facebook and Instagram, both of which are owned by Meta Corporation.
The list was topped by Epoch magazine, which had invested almost 760 thousand shekels in promotional activities on these platforms. Following closely behind in the second position was the organization known as “Veterans of the Yom Kippur War for the Defense of Democracy.” This organization had spent a substantial amount of 658.5 thousand shekels on their advertising campaign.
The third and fourth positions were secured by two other protest organizations, namely Mihdal 23 (Failure 23) and Afkara (Left to Fate). They had invested 325.5 thousand and 290.5 thousand shekels respectively in their promotional efforts.
In the fifth position was the Movement for the Quality of Power. Following them were two more organizations, “Titpater Akhshav” (“Resign now”) and “Mate Maavak – Nilhamim al-Democracy” (Headquarters for the Struggle for Democracy). They had spent 173 thousand and 164 thousand shekels respectively on their advertising initiatives.
In the eighth position was the law firm Nir Birkiya. Just behind them was the movement known as “Ibadeta et Ha-Tzafon” (“You have lost the north”), which had spent 142 thousand shekels on their campaign. Rounding up the top ten list was the mayor of Petah Tikva, Rami Greenberg.
Other notable advertisers within the top ten include Memshala Mufkeret (Wasteful Government) and Ufkarna (We’re Left to Fate), along with the Petah Tikva Municipality, the Urban Renewal Authority, and Finance Minister Bezalel We look. The latter had spent 90 thousand shekels on its advertising campaign on social networks, ranking it 19th on the list.